Rich & Paul


Pam Roy is a philanthropist, businesswoman, investor, and community leader with a mission to provide transformational community-based mental health support for families and youth. She is co-founder of Straight Up Impact, a company at the intersection of film and social impact. As part of their Meaning in Madness film series, she collaborated with Big Picture Learning, to create B-Unbound, a community-based platform that connects 14-24-year-olds to supportive adults and peers around shared interests. It runs parallel to school systems and is free to all youth. Recognizing the key role meaning plays in wellness, Pam is the co-founder of the Viktor Frankl Institute of America and co-author of “The Inspiring Wisdom of Viktor E. Frankl.” She writes a blog that inspires and challenges parents to look at systemic issues affecting youth mental health and wellbeing.

Pam created the Hands of Freedom program for International Sanctuary, a social enterprise that empowers women escaping human trafficking, she is on the Steering Committee for Authentic Connections Groups, a nonprofit supporting resilience in moms and children, and co-owns Vaca Restaurant in Costa Mesa, CA with Chef Amar Santana and Ahmed Labbate.